Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance
By Jessica J. Hoppner, David A. Griffith, Ryan C. White. 2015
103 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/b4197d3bcfe74889d2c10e08692700d7ff2eadf7
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In Organizational Behavior and Human Resource Management
In Sociology and Political Science
In Strategy and Management
Citations in the corpus
- Relationship quality in higher education marketing: the role of social media engagement (2017, methodology): “Further, in drawing upon SET and the norm of reciprocity, our study fills a critical gap in the RM literature, one in which the ‘integration of reciprocity into the RM framework has been noticeably absent’ (Hoppner et al., 2015).”