Consumer–retailer love and attachment: Antecedents and personality moderators

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You’re so lovable: Anthropomorphism and brand love (2014, background): “It is well documented that people tend to see both the people they love (Murstein, 1988; Bartels and Zeki, 2004) and the things they love (Ahuvia, 1993; Carroll and Ahuvia, 2006; Albert et al, 2008; Ahuvia et al, 2009; Johnson et al, 2011; Batra et al, 2012; Loureiro and Kaufmann, 2012; Vlachos and ”
Exploring brand attachment, its determinants and outcomes (2014, background): “Vlachos and Vrechopoulos (2012) consider that both can be used interchangeably and are similar in describing the formation of strong affection-laden connection between consumers and brands.”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “A few additional studies adapting existing measures to fit their purposes exist (Huber, Meyer, & Schmid, 2015; Long-Tolbert & Gammoh, 2012; Vlachos & Vrechopoulos, 2012), but given that they maintained the core elements of previously validated scales as opposed to developing new ones, they are not…”