Content Analysis—A Methodological Primer for Gender Research

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Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go? (2011, methodology): “Gender-Role Stereotypes in Toy Commercials Kahlenberg and Hein (2010) X X Fifty Years of Advertising Images: Some Changing Perspectives On Role Portrayals Along with Enduring Consistencies Mager and Helgeson (2010) X X X Gender in Spanish Daily Newspapers Matud (2010) X Gender Stereotypes Depicted b”
Can Evidence Impact Attitudes? Public Reactions to Evidence of Gender Bias in STEM Fields (2015, methodology): “Of importance, thematic analysis has been utilized increasingly to analyze messages relating to gender themes and to compare messages from women and men (Argamon, Koppel, Fine, & Shimoni, 2003; Fields, Swan, & Kloos, 2010; Neuendorf, 2011).”
Qualitative Content Analysis (2014, background): “A more focused discussion about the quality of qualitative content analysis findings is also needed, particularly as several articles have been published on the validity and reliability of quantitative content analysis (Neuendorf, 2011; Potter & Levine-Donnerstein, 1999; Rourke & Anderson, 2004) tha”
A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016, background): “0.60 (Luyt 2011; Neuendorf 2011).”