Y. Zotos

Gender Studies · 2016

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Y. Zotos trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Martin Eisend

Papers from Y. Zotos's perspective

Ordered by how strongly the researchers Y. Zotos trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A meta-analysis of gender roles in advertising
  2. An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements
  3. The effect of non-stereotypical gender role advertising on consumer evaluation
  4. Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness
  5. Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?
  6. Production and appreciation of humor as sexually selected traits
  7. Attitudes Toward Traditional and Nontraditional Parents1
  8. A meta-analysis of humor in advertising
  9. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
  10. What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

Their papers