Viveka Kumar

Marketing · 2006–2007

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 25 citations into it
• Organizational Behavior and Human Resource Management — 16 citations into it
• Management Science and Operations Research — 5 citations into it

Whom Viveka Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Mark Newman
2. Jacquelyn S. Thomas
3. Yuhai Wu
4. Michael R. Chernick
5. V. Zeithaml

Who trusts Viveka Kumar overall

1. Soroosh Saghiri

Papers from Viveka Kumar's perspective

Ordered by how strongly the researchers Viveka Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
2. The mismanagement of customer loyalty. (Harvard Business Review)
3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
4. Bagging Predictors
5. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
6. Generalized Additive Models
7. Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
8. Customer Relationship Management: A Databased Approach
9. Measuring Marketing Productivity: Current Knowledge and Future Directions
10. Internet Recommendation Systems

Their papers

• Multichannel Shopping: Causes and Consequences (2007) — 389 citations
• Modeling Customer Lifetime Value (2006) — 739 citations