Customer relationship management research (1992‐2002): An academic literature review and classification
By Eric Wai Ting Ngai. 2005
453 citations recorded by the source corpus.
Subfields: Management Information Systems, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/74b70a7eb5b95b88189bb390a2cc6dabaf2d4b55
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In Management Information Systems
In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Application of data mining techniques in customer relationship management: A literature review and classification (2009, background): “In addition, the rapid growth of the Internet and its associated technologies has greatly increased the opportunities for marketing and has transformed the way relationships between companies and their customers are managed (Ngai, 2005).”