The Theory and Practice of Myopic Management

By Natalie Mizik. 2010

306 citations recorded by the source corpus.

Subfields: Accounting, Finance

View Paper: https://www.semanticscholar.org/paper/404d45d690cfa3cdf7d58a6352cab3c324214440

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Qiang Cheng
2. Jimmy Lee
3. Terry Shevlin
4. Constantine S. Katsikeas
5. Neil A. Morgan
6. Leonidas C. Leonidou
7. Michelle Hanlon
8. Gordon Richardson

In Finance

1. Qiang Cheng
2. Terry Shevlin
3. Jimmy Lee
4. Neil A. Morgan

Citations in the corpus

• The Impact of Brand Quality on Shareholder Wealth (2011, unknown): “Following Mizik (2010), we subtract a firm‘s R&D expenses (COMPUSTAT DATA ITEM 4) from its SG&A expenses (ITEM 1) to obtain marketing spending.”
• Internal Governance and Real Earnings Management (2016, background): “Parrino (1997) shows that it is easier to identify and replace poorly performing CEOs in homogeneous industries.”
• Assessing Performance Outcomes in Marketing (2016, background): “This inability may both reduce the potential productivity of firms’ marketing investments and account for at least some of the observed frequency of “myopic management” in terms of firms’ decisions about such investments (e.g., Mizik 2010).”