The Influence of Avatars on Online Consumer Shopping Behavior

By M. Holzwarth, Chris Janiszewski, Marcus Neumann. 2006

795 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/52085e555bdc5ecb35d650a1536685265b808808

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Sun Joo Grace Ahn
2. Lingyun Qiu
3. Izak Benbasat
4. Jeremy N. Bailenson
5. Michael Haenlein
6. Andreas M. Kaplan

In Marketing

1. Thomas Stenger
2. Aurélia Michaud Trevinal
3. Julie Baker
4. Stephen Tagg
5. Magnus Söderlund
6. Lingyun Qiu
7. Izak Benbasat
8. Liz C. Wang

In Human-Computer Interaction

1. Andreas M. Kaplan
2. Sun Joo Grace Ahn
3. Martin Adam
4. Michael Wessel
5. Alexander Benlian
6. Jeremy N. Bailenson
7. Michael Haenlein
8. Thomas Stenger

Citations in the corpus

• Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems (2009, methodology): “[ 49 ] A v a t a r v e r s u s n o a v a t a r A tt r a c t i v e a v a t a r v e r s u s e x pe r t a v a t a r • A v a t a r s a l e s agen t l ead s t o m o r e s a t i s f a c - t i on w i t h t he r e t a il e r , a m o r e po s i t i v e a tt i t ude t o w a r d t he p r odu c t, and a g r ea…”
• Can A Retail Web Site be Social? (2007, background): “Holzwarth, Janiszewski, and Neumann (2006) find that the use of an avatar (virtual character) on a retail Web site to deliver product information leads to increased persuasiveness of a Web-based sales channel.”
• Self-Endorsing Versus Other-Endorsing in Virtual Environments (2011, background): “Compared to traditional media, virtual environments better engage consumers and reproduce real-use experience (Grigorovici 2003), offering superior control and tailoring of messages (Tam and Ho 2006).”
• Online shopping environments in fashion shopping: an S-O-R based review (2012, background): “On the social dimension, Holzwarth, Janiszewski, and Neumann (2006) suggest that avatar- a pictorial representation of a human in a chat environment- can enhance the effectiveness of a Web-based sales channel.”
• The fairyland of Second Life: Virtual social worlds and how to use them (2009, background): “Avatars are not a new concept, and they have previously been discussed in academic literature, such as Holzwarth, Janiszewski, and Neumann (2006) and Wang, Baker, Wagner, and Wakefield (2007).”
• Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention (2011, background): “Although various factors can contribute to interpersonal influence, similarity and likeability have received a great deal of attention to date (e.g., Doney and Cannon, 1997; Holzwarth et al., 2006).”