Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis

By Eric Wing Kuen See-To, Kevin K. W. Ho. Computers in Human Behavior, 2014

594 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9f472d1bea8323fc6dfc1c58b7c923c203f3998c

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The roles of brand community and community engagement in building brand trust on social media (2014, background): “Trust is important during the shopping process (Powers, Advincula, Austin, Graiko, & Snyder, 2012) and is a main antecedent of patronage (Pentina, Zhang, & Basmanova, 2013; See-To & Ho, 2014).”
The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (2016, background): “The sample size of 384 is considered appropriate when the population constitutes millions (at 95% confidence level and 5% margin of error) (Krejcie & Morgan, 1970; Sekaran, 2006).”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “Similarly, from the company’s viewpoint, customers participate in social media brand pages via posting and viewing comments regarding the brand, and they facilitate the company to have an opportunity to remain in touch with their customers, and to improve their services and products based on their f”
The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention (2019, background): “The co-creation value is the process in which the consumer and business participate together to create a sustainable value for the business and specific to the individual consumer (See-To and Ho 2014).”
eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making (2014, background): “As happens with traditional word of mouth, recent research has shown eWOM also influences consumer behavior (Park and Kim 2008; See-To and Ho 2014) and has a direct effect on sales (Huang et al. 2014; Liu 2006; Wang et al. 2010).”
The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community (2018, background): “In addition, See-To and Ho (2014) point out that online trust in an online community helps consumers enhance the positivity of their sense of self and strengthens emotional connections with other users.”