Conspicuous consumption among middle age consumers: psychological and brand antecedents

By Paurav Shukla. 2008

174 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/25e0e05febd4563d8142ef501bdbd73bfd9ef017

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Citations in the corpus

The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012, background): “The literature suggests that branding is a key element of status products, particularly for younger consumers (Chau and Schor, 1998), but that there is a need for empirical research in this area (O’Cass and Frost, 2002; Shukla, 2008; Shukla, 2010).”
Materialism and conspicuous consumption in China: a cross-cultural examination (2011, background): “Conspicuous goods are often segmented from general shopping goods in the sense that the primary need satisfied is prestige (Grubb and Grathwohl, 1967; Belk, 1988; Shukla, 2008) and that product satisfaction is often derived from audience reaction as opposed to actual product use (Wong, 1997).”
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty (2012, background): “Conspicuous goods are often segmented from general shopping goods in the sense that the primary need satisfied is prestige (Belk 1988; Grubb and Grathwohl 1967; Shukla 2008), and that product satisfaction is often derived from audience reaction as opposed to actual product use (Wong 1997).”
Image Congruence and Relationship Quality in Predicting Switching Intention (2013, background): “A high degree of exclusivity can be involved when consuming luxury products/services, which are usually more expensive than regular products/ services (e.g., Bourne, 1957; Piron, 2000; Shukla, 2008; Truong et al., 2008).”