Neuromarketing and consumer neuroscience: current understanding and the way forward

By Sharad Agarwal, Tanusree Dutta. 2015

116 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/1065e7668bbb4896a904f8bfb2aa0b64c9f8de57

Citations in the corpus

• GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING (2024, unknown): “This marks a significant advancement in the authors’ understanding of the relationship between neuroscience and marketing strategies (Agarwal & Dutta, 2015; Alsharif et al., 2021c; Pilelienė et al., 2022).”