Functional magnetic resonance imaging in consumer research: A review and application

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Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals (2018, unknown): “Understanding the “ dark side of marketing ” provides a more nuanced account of social inter actions and relationships in the context of consumption (Reimann and Zimbardo 2011; Schilke, Reimann, and Cook 2013; Neal, Shockley, and Schilke 2016).”
The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “It consists in detecting and visualising, by means of an MRI scanner, the regional changes in the level of blood oxygenation in the brain (called the BOLD signal) produced by neural activity (see Reimann et al. (2011) for a complete methodological background).”
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships (2012, methodology): “Complementing results from our previous experiments, fMRI permits the measurement and localization of brain activations to generate a more fundamental conceptualization of underlying processes by providing confirmatory evidence about the existence of psychological phenomena (Reimann et al., 2011; Sh”
Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, methodology): “, emotion) in advertising by using neuromarketing techniques [11,13,14].”