How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships

By M. Reimann, Raquel Castaño, J. Zaichkowsky, Antoine Bechara. 2012

232 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/adf04a6fea127cbc5d877c74ff7ae725dc7dc5c0

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In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Marketing

Citations in the corpus

Brand addiction in the contexts of luxury and fast-fashion brands (2020, background): “Empirical research demonstrates that established close consumer–brand relationships at the most intense level are linked to activating the insula, a part of the brain that is behind compulsion and addiction (Reimann et al., 2012).”
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “Brand love does not only influence consumers’ behavioral intention and attitudinal preference but also their persistent stickiness toward the brand (Reimann et al., 2012; Tsai, 2011).”
You’re so lovable: Anthropomorphism and brand love (2014, background): “This also applies to consumer–brand relationships, that is, close consumer–brand relationships also involve the inclusion of a brand in a consumer’s self (Ahuvia et al, 2009; Reiman and Aron, 2009a, b; Reimann et al, 2012).”
Attention, emotions and cause-related marketing effectiveness (2015, unknown): “Experimental design When using autonomic physiologic measurements, studies are often carried out under strictly controlled laboratory conditions, rather than in the shop (Lohse, 1997; Pieters et al., 1999; Van der Lans et al., 2008;Milosavljevic et al., 2011; Reimann et al., 2011).”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Sampedro (2017) and Reimann et al. (2012) conceptualise consumerbrand relationships to occur somewhere along this continuum.”
Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, background): “Thus, academia and industrial environments have investigated how marketing research can benefit from integrating these techniques and methods to develop advertising campaigns [3].”