The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship

By Shirley Y. Y. Cheng, T. White, L. Chaplin. 2012

278 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, Marketing

View Paper: https://www.semanticscholar.org/paper/4103ed0c238d9302cf35b218ae80d39b77030c8a

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In Applied Psychology

In Cognitive Neuroscience

In Marketing

Citations in the corpus

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Empathizers, like blanders, have a positive relationship with their favorite brands and will seek to maintain this relationship with the brand even if it was directly responsible for a service failure (Cheng et al., 2012; Sinha & Lu, 2016).”
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “high self-brand connection) maintains favourable brand evaluations despite receiving negative information about the brand (Cheng et al., 2012).”
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018, background): “Extending to the AR context, the unique and salient experience in virtual mirrors – viewing oneself trying the product – creates a great level of self-focused attention, which triggers self-referencing processes (Cheng, White, and Chaplin 2012).”
Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “Consumers often integrate brands into their self-concept, thereby resulting in a “brand as self” conceptualization (Cheng et al., 2012).”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “Most recentworks related to this are, among others, by Kressmann et al. (2006), Johnson, Matear, and Thomson (2011), Cheng, White, and Chaplin (2012), or Tuškej, Golob, and Podnar (2013).”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “Self-identification and customer engagement have received considerable attention in the marketing literature (e.g. Cheng et al., 2012; Hollebeek, 2013; Moore & Homer, 2008; Van H1: Self-identification→ Overall satisfaction 0.190 0.008 Supported 0.03 Destination loyalty = 0.213 H2:…”
Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain (2014, background): “In summary, evidence suggests that the buffering effect occurs because strongly connected consumers experience bad press about the brand as a threat to the self and therefore safeguard the brand as a way to protect the self (Cheng et al., 2012; Lisjak et al., 2012).”