"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers

By Eli Ofek, Zsolt Katona, Miklos Sarvary. Marketing science (Providence, R.I.), 2011

486 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3acceb5f0844d598642593fd32f700180441b1c1

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Citations in the corpus

Pricing/service strategies for a dual-channel supply chain with free riding and service-cost sharing (2018, background): “All these services are rather important factors in consumers' purchasing decisions (Carlton and Chevalier, 2001; Fiala and Westrich, 2007; Ofek et al., 2011).”
When Showrooming Increases Retailer Profit (2018, background): “…how expanding online could facilitate e-tailer entry and hurt a B&M retailer’s profitability (unless the B&M retailer has different prices online), Ofek, Katona, and Sarvary (2011) study how multichannel strategy should depend on product returns, Gu and Tayi (2017) consider how retailer choice…”
Firm Strategies in the "Mid Tail" of Platform-Based Retailing (2011, background): “…online and offline consumer purchasing (Ansari et al. 2008, Biyalogorsky and Naik 2003, Choi et al. 2010, Choi and Bell 2009, Neslin et al. 2006, Ofek et al. 2009, Pan et al. 2002b, Shankar et al. 2003), the impact of easier online information search on prices (Bakos 1997, Baye et al. 2007,…”
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2014, unknown): “2012), the impact of product returns on a multi-channel retailer (Ofek et al. 2011), or customer behavior in multi-channel customer service (Jerath et al.”
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2017, unknown): “Ofek et al. (2011) focus on the impact of product returns on a multichannel retailer, and use a theoretical model to examine how pricing strategies and physical store assistance levels change as a result of the additional online outlet.”