Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
By Fei Gao, Xuanming Su. Management Sciences, 2017
628 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing
View Paper: https://www.semanticscholar.org/paper/5bdedf200eaafca103082dd7a92a3af167cc50e9
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In Management Information Systems
In Marketing
Citations in the corpus
- Online and Offline Information for Omnichannel Retailing (2016, background): “Gao and Su (2016) use a similar assumption to study a specific omnichannel fulfillment strategy, i.e., buy-online-and-pickupin-store.”