An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing

By Erkan Akar, B. Topçu. 2011

360 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6417b6fe2074a16b82b30036ce09e9664fdfbc74

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Citations in the corpus

Engaging customers through online participation in social networking sites (2017, background): “Strong and relevant content of the brand posts generate favorable cognitive responses regarding posts, which ultimately leads to positive attitude toward posts and influences purchasing decision on the basis of information gathered from the posts (Akar & Topçu, 2011; Miller & Lammas, 2010).”
Factors influencing the use of social media by SMEs and its performance outcomes (2015, background): “In the past, studies on the social media particularly Facebook either focus on factors influencing usage (Akar and Topcu, 2011; Sin et al., 2012), types of usage (Bonsón and Ratkai, 2013; Sarosa, 2012; Wong, 2012) or impact of usage (Chu et al., 2012; Karpinski et al., 2013).”
Social media marketing: Comparative effect of advertisement sources (2017, background): “Researchers (Akar and Topcu, 2011; Kim and Ko, 2012; Lu et al., 2005; Pietro and Pantano, 2012; Schulze et al., 2014) have recommended creating some consumers who can deliberately participate in enhancing product images to other consumers as opinion leaders.”
Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021, background): “SMMA convert customers to promoters who develop, adapt, and exchange relevant information about different brands and their unique products and services [8,57,89].”
Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites (2014, background): “Specifically, research suggests that people between the ages of 18 and 24 years are the most active social media users (Akar & Topçu, 2011).”
Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination (2020, background): “Some scholars focus on the “promotional” aspect of SMM “use of social media channels to promote a company and its products” (Akar & Topçu, 2011), while others point out that the “relational” feature is key ingredient used to employ social media as a marketing communication tool to connect and…”
Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “Akar and Topçu (2011) note that marketers are beginning to recognize the value of what Miller et al. (2009) and Okazaki and Taylor (2013) refer to as SMM. They include SMM as a component of their marketing strategies and operations because it has increased commercial and marketing activities for the”
Understanding the impact of social media usage among organizations (2017, background): “But in the context of social media, there is a lack of studies that investigate organizational usage of social media in an integrated model [83,84].”
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers (2018, background): “These theories acknowledged that consumers learn from external stimulus or based on internal capability; however, for both cases the content of the message is imperative in persuading and creating favourable attitudes toward advertisements (Akar & Topcu, 2011; Chu, 2011; Kim & Ko, 2012).”
Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019, background): “Further, the study has implications across various domains of e-commerce, viral marketing (Petrescu & Korgaonkar, 2011), social media marketing (Akar & Topçu, 2011), and brand management (Baldus, 2018) where in identification of key information propagators is essential.”
Consumer behavior in social commerce: A literature review (2016, background): “Other factors Involvement [99] Perceived ease of use [57,62] Reputation [57] Response Evaluation Information seeking [48] Post-purchase Website usage [1,63,64] 102 K.”