The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation

By M. W. Allen, Richa Gupta, A. Monnier. 2008

154 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/349c984c8569cbffdd27219b4513c4bb69df6c1e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Mette Vabø
2. Håvard Hansen

In Marketing

1. Ayşegül Özsomer
2. Carlos J. Torelli
3. Hean Tat Keh
4. Natalia Maehle
5. Adamantios Diamantopoulos
6. Jan-Benedict E M Steenkamp
7. Vasileios Davvetas

In Social Psychology

1. Ayşegül Özsomer
2. Carlos J. Torelli
3. Hean Tat Keh
4. Natalia Maehle
5. Adamantios Diamantopoulos
6. Jan-Benedict E M Steenkamp
7. Vasileios Davvetas

Citations in the corpus

• The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany (2015, background): “Specifically, where there is value-symbol congruency, consumers describe foods as having better taste and aroma and develop more favorable attitude and behavior intention (Allen et al. 2008).”
• Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? (2012, background): “For example, Allen and colleagues (Allen 2002; Allen, Gupta, and Monnier 2008) show that Australian consumers more favorably evaluate a product such as meat (associated with the human value of power) or a brand such as Coca-Cola (associated with the value of enjoying life) to the extent that the…”
• The Relationship between Food Preferences and Food Choice: A Theoretical Discussion (2014, background): “The product will then be perceived as having a poor taste, and the likelihood of repeated trial will be smaller (Allen et al., 2008).”