Ty Henderson

Marketing · 2007

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it; #4,881 of 6,289 by trust here, #3,890 by citations
• Economics and Econometrics — 7 citations into it; #19,010 of 23,481 by trust here, #14,505 by citations

Whom Ty Henderson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Alan E. Gelfand
2. James Andreoni
3. Peter E. Rossi
4. Adrian F. M. Smith
5. John H. Miller
6. Greg M. Allenby

Who trusts Ty Henderson overall

1. Thomas W. H. Ng

Papers from Ty Henderson's perspective

Ordered by how strongly the researchers Ty Henderson trusts endorse each paper. Same corpus, a different order for every researcher.

1. Sampling-Based Approaches to Calculating Marginal Densities
2. The Value of Purchase History Data in Target Marketing
3. NOTES AND COMMENTS GIVING ACCORDING TO GARP: AN EXPERIMENTAL TEST OF THE CONSISTENCY OF PREFERENCES FOR ALTRUISM
4. Promotion Effect on Endogenous Consumption
5. Decomposing the Sales Promotion Bump with Store Data
6. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
7. The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
8. A Hierarchical Bayes Model of Primary and Secondary Demand
9. The Targeting of Advertising
10. Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

Their papers

• Embedded Premium Promotion: Why It Works and How to Make It More Effective (2007) — 272 citations