Customer retailer loyalty in the context of multiple channel strategies

By David W. Wallace, Joan L. Giese, Jeannie L. Johnson. 2004

648 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2ff322b3fcda72b94822759b89f65206c061924d

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

The Role of Spiritual Well-Being and Materialism in Determining Consumers’ Ethical Beliefs: An Empirical Study with Australian Consumers (2012, background): “Low response rates are also not without precedent in marketing ethics research (e.g. 7 % in Sparks and Hunt 1998) and have also been reported when conducting marketing research using e-mail surveys (e.g. 8.2 % in Wallace et al. 2004).”
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands (2014, background): “Thus, the effort to maintain retailer loyalty is considered as a critical retailer strategy to retain existing customers and thus profitability and sustainability are ensured (Wallace et al., 2004).”
Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence (2009, background): “Two defi nitions of customer loyalty are found in the literature (e.g., Kumar and Shah 2004; Wallace, Giese, and Johnson 2004).”
Determinants of Customer Satisfaction and Loyalty in Vietnamese Life-Insurance Setting (2018, background): “Service quality is part of customer satisfaction, and customer satisfaction will lead to customer loyalty, influence repurchase intentions [39,40], and reduce customer switching to other stores [41].”
E-fulfillment and multi-channel distribution - A review (2006, background): “Offering multiple complementary channels provides a greater and deeper mix of customer service, thereby enhancing the seller’s overall value proposition (Wallace et al., 2004).”
The effects of retail channel integration through the use of information technologies on firm performance (2012, background): “It includes allowing customers to use the online channel to order products and then pick them up at nearest physical stores and providing for gift coupons to be redeemed either online or offline (Wallace et al., 2004).”