Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

By Katrijn Gielens, Jan-Benedict E M Steenkamp. 2007

181 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/2aaf8e3fe259c26482e786d4d38ea68ff6aa5a53

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In Management Science and Operations Research

In Marketing

Citations in the corpus

Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies (2013, background): “First, much research into the benefits of innovation has focused on the innovativeness of specific products (e.g., Gielens and Steenkamp 2007), whereas we view innovativeness from the level of the firm.”
Factors determining neophobia and neophilia with regard to new technologies applied to the food sector: A systematic review (2017, background): “Future research is needed to set this optimal level and to investigate how market success and performance are related to product newness (Gielens and Steenkamp, 2007).”
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model (2013, background): “Studies have been conducted in different settings and countries to identify antecedents of consumer adoption of new products (e.g., Gielens and Steenkamp 2007; Im, Mason, and Houston 2007; Wang, Dou, and Zhou 2008).”
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010, background): “Indeed, Gielens and Steenkamp (2007) state that when a high-reputation brand name is extended to a new product for which attributes are diffi cult to observe before consumption, consumers plausibly believe that the extension is also of high quality.”
Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?* (2016, background): “network utilization can help weak EO firms to identify earlier the appropriate response to market trends by reducing market uncertainties, allowing them to take a more confident posture toward reacting to environmental events and, hence, reducing the real and perceived risk associated with innovatio”
Product Innovations, Advertising, and Stock Returns (2009, unknown): “In general, marketing theory predicts greater success for firms that serve the needs of their customers better, especially by providing products that are superior to the competition in the customers’ eyes (Griffin and Hauser 1993).”