A Review of the Nonmarket Strategy Literature

By Kamel Mellahi, J. Frynas, Peidong Sun, Donald S. Siegel. 2016

674 citations recorded by the source corpus.

Two parallel strands of nonmarket strategy research have emerged largely in isolation. One strand examines strategic corporate social responsibility (CSR), and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this article, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance, (b) identify the mechanisms through which nonmarket strategy influences organizational performance, (c) integrate and synthesize the two strands—strategic CSR and CPA—of the literature, and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of nonmarket strategy on organizational outcomes.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/241cb1dcfd2e80324c6517d2fb8bf8d9ad9d178d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Charlotte M. Karam
2. Dima Jamali

In Strategy and Management

1. Charlotte M. Karam
2. Dima Jamali
3. J. Graafland
4. H. Smid
5. Juelin Yin
6. Benjamin A. Neville

Citations in the corpus

• Do Political Connections Buffer Firms from or Bind Firms to the Government? A Study of Corporate Charitable Donations of Chinese Firms (2016, neutral): “But the relationship between the two is less clear (Delmas et al. 2016, Mellahi et al. 2016, Sun et al. 2012).”
• Corporate Social Responsibility in Developing Countries as an Emerging Field of Study (2018, positive): “Blowfield and Frynas 2005; Fig 2005; Hayhurst 2011) and alternative system considerations beyond market strategies (Mellahi et al. 2016) and profit-seeking (Banerjee 2008; Karam and Jamali 2015).”