The Sustainability of “Sustainable Consumption”

By P. Dolan. 2002

304 citations recorded by the source corpus.

This article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural, and historical contextualization of consumption. The author argues that macromarketing should adopt modes of inquiry that fully engage with this contextualization. The implicit assumptions of sustainable consumption center on the rational individual and his or her needs and wants, and neglect the significance of consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes; they are macro processes at work. Consumer practices are cultural and social practices that have historically developed and are manifestations of local and global linkages of social interdependencies. To continually look at the consumer as the cause of the ecological problem effectively decontextualizes consumption from such interdependencies. It posits a macro problem onto a micro situation and seeks the solution there.

Subfields: Organizational Behavior and Human Resource Management, Plant Science

View Paper: https://www.semanticscholar.org/paper/2399f2e5ac2270c6e39d4e01a4b7000bd400eaf8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

  1. J. Connolly
  2. Caroline Moraes
  3. Stephen Dunne
  4. A. Crane
  5. Verena Gruber
  6. Bodo B. Schlegelmilch
  7. Weng Marc Lim
  8. A. Schaefer

In Plant Science

  1. Caroline Moraes
  2. Stephen Dunne
  3. A. Crane
  4. Verena Gruber
  5. Bodo B. Schlegelmilch
  6. Weng Marc Lim
  7. A. Schaefer
  8. W. Low

Citations in the corpus