Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing

By Weng Marc Lim. 2017

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Abstract This article provides a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible consumption, anti-consumption, and mindful consumption. This article considers how each perspective can help researchers better understand how consumers can engage in sustainable consumption practices, and develops insights that emerge from the simultaneous examination of multiple theoretical perspectives.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/68c89b96002c1b9afab6bfa82344b63e721e35a8

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In Marketing

  1. Lobel Trong Thuy Tran

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