Mainstreaming fair trade: adoption, assimilation, appropriation

By W. Low, E. Davenport. 2006

152 citations recorded by the source corpus.

Subfields: Museology, Plant Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/686630e77f2bbe9a4a959ee0fc103b2741295cc6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Museology

1. A. Mare
2. M. Goodman

In Plant Science

1. A. Mare
2. Stefan Renckens
3. G. Auld
4. B. Cashore
5. M. Goodman

In Strategy and Management

1. G. Auld
2. F. Perrini
3. Antonio Tencati
4. A. Mare
5. B. Cashore
6. Stefan Renckens
7. Nicola Misani
8. M. Goodman

Citations in the corpus

• The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products (2009, background): “Fair Trade is now part of a wider and complex ethical consumer movement that demands socially and environmentally sustainable production processes (Low and Davenport, 2006).”
• The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of fair trade (2010, background): “Moore, 2006; Low and Davenport, 2004, 2006 ), fair trade goods are now thoroughly part of mainstream markets in the UK. No longer the provenance of dusty Oxfam charity shops or faith-based organizations’ Christmas catalogues, fair trade goods are now sold through established lines at supermarkets, ”
• The Impact of Fair Trade on Social and Economic Development: A Review of the Literature (2008, background): “There are negative views of efforts to mainstream (Low and Davenport 2006), as well as the counter argument based on the experiences of the Day Chocolate Company (Doherty and Tranchell 2007).”
• Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case (2013, background): “In mainstream ethical orientation, the basic belief is that quality, convenience and price are the primary concerns, while ethical criteria are secondary concerns in consumption choices (Crane 2005); mainstream distribution and communication channels are employed to reach a wider portion of the ethi”
• Transnational private governance between the logics of empowerment and control (2015, background): “…channels for these products an “assimilation” discourse replaces Fairtrade’s original “alternative commercialization” discourse: such products remain a niche market with “a limited amount of shelf space” while having to compete with regular brands in the same store (Low & Davenport 2006, p. 322).”