Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity
By Janine Dermody, S. Hanmer-Lloyd, Nicole Koenig‐Lewis, A. Zhao. 2015
143 citations recorded by the source corpus.
Abstract In this paper, we respond to the call for more holistic and culturally diverse research to advance understanding of (non)sustainable consumption behaviour. Our conceptual model incorporates materialism, environmental concern, social consumption motivation, pro-environmental self-identity and sustainable consumption behaviours. This paper contributes to knowledge by examining the mediating role of pro-environmental self-identity to more fully explain consumers’ (non)sustainable consumption behaviour. An international online panel survey was employed in the UK (n = 1037) and China (n = 1025). Findings show that pro-environmental self-identity partially or fully mediates the relationships between materialism, environmental concern, social consumption motivation and sustainable consumption behaviours. Important cultural differences also emerged, for example, the positive effect of materialism on Chinese consumer’s sustainable consumption, which is contrary to Western evidence. We suggest bolder, culturally informed and more reflexive marketing strategies are needed to significantly advance sustainable consumption, thus effectively helping to redress the crisis facing our planet.
Subfields: Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/c354486f11d3be703283f0acc294d25568d7cd1e
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Citations in the corpus
- The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective (2020, background): “…respond better to CSR communication (Font, Elgammal, and Lamond 2017) and show more environmentally sustainable behavior (Thorbjørnsen, Pedersen, and Nysveen 2007; Whitmarsh and O’Neill 2010; Reed II et al. 2012; Steg et al. 2014; Dermody et al. 2015; Carfora et al. 2017; Juvan and Dolnicar 2017).”
- Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures (2020, unknown): “Dermody et al. (2015) proved that SI exerts a greater effect on UK consumers’ pro-environmental behaviour than on the pro-environmental behaviour of Chinese consumers.”
- Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland (2017, unknown): “As highlighted above, within emerging markets a major situational cue for consumers to navigate is the potential friction between sustainability and economic growth and consumerism representing the marketplace status-quo (Dermody, et al., 2015; Kashima, et al., 2014; Whitmarsh & O'Neill, 2010).”