Haina Ding

Sociology and Political Science · 2011–2021

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 35 citations into it
• Marketing — 25 citations into it
• Organizational Behavior and Human Resource Management — 12 citations into it
• Accounting — 5 citations into it

Whom Haina Ding trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sameer Hosany
2. I. Lin
3. Sejung Marina Choi

Who trusts Haina Ding overall

1. L. Bergkvist
2. R. van der Veen

Papers from Haina Ding's perspective

Ordered by how strongly the researchers Haina Ding trusts endorse each paper. Same corpus, a different order for every researcher.

1. When Bad Things Happen to the Endorsers of Good Products
2. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
3. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
4. Using athletes as endorsers to sell women's sport: attractiveness vs. expertise
5. The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
6. The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement (Journal of Advertising Research)
7. Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (Journal of Advertising Research)
8. The effects of negative information transference in the celebrity endorsement relationship
9. Return predictability following large price changes and information releases
10. An examination on multiple celebrity endorsers in advertising

Their papers

• The antecedents of visitors' flow experience and its influence on memory and behavioral intentions in the music festival context (2021) — 96 citations
• The value of celebrity endorsements: A stock market perspective (2011) — 112 citations