Hieu P. Nguyen

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom Hieu P. Nguyen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. M. Holbrook

Who trusts Hieu P. Nguyen overall

  1. Tom Page
  2. Arnold Japutra

Papers from Hieu P. Nguyen's perspective

Ordered by how strongly the researchers Hieu P. Nguyen trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  2. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  3. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  4. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  5. Multivariate Data Analysis (Technometrics)
  6. When Good Brands Do Bad
  7. Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (American Psychologist)
  8. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  9. The Social Identity Theory of Intergroup Behavior.
  10. The case for motivated reasoning.

Their papers