Measuring Emotion—Lovemarks, The Future Beyond Brands

By John Pawle, P. Cooper. Journal of Advertising Research, 2006

243 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1c925d3fc77c91f42687dd67cc46f38b54fe95d0

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Citations in the corpus

Brand love is all around: loyalty behaviour, active and passive social media users (2020, background): “Brands can be seen as lovemarks that consumers are committed to and towards which they feel empathy, passion, love and respect (Pawle & Cooper, 2006).”
Consumer brand relationships: an investigation of two alternative models (2008, background): “This research focus varies from that of transferring specific dimensions of relationships, such as brand love (Carroll and Ahuvia 2006; Pawle and Cooper 2006 )a nd intimacy (Stern 1997), to the consumer–brand setting to that of developing comprehensive models of consumer– brand relationships (Four”
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees (2015, background): “Phau and Lau (2001) showed that consumers project their own personality characteristics onto the brands when describing them. Customers who project their self on brands display strong attachment with the same brand. Blackston (1993) conceptualized a reciprocal relation between brands and consumers, ”
Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014, background): “, 2006), but also, specifically, for brand choice (e.g. Deppe et al., 2005; Pawle and Cooper, 2006), commitment (e.”
Emotional Returns and Emotional Costs in Privately Held Family Businesses: Advancing Traditional Business Valuation (2008, unknown): “Overall, emotions are measured in psychology, economics, and marketing research (e.g., Arvey, Renz, & Watson, 1998; Nofsinger, 2005; Kidwell, McFarland, & Avila, 2007; Pawle & Cooper, 2006).”
Beyond technology acceptance: Brand relationships and online brand experience☆ (2013, background): “Marketing theory argues that brands provide emotional benefits to consumers (Pawle & Cooper, 2006).”