The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

By Simon Hudson, M. Roth, T. J. Madden, Rupert Hudson. 2015

507 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5b2e82f6495f3aa8c32c25965882bcd9bd7af3c6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “…regulations will have stronger long-term mediating effects on consumer behaviour outcomes such as emotional attachment, word-of-mouth, brand passion, and consumer e-waste behaviour (Gilal et al., 2018b, 2018c, 2018d, 2018f, 2018g; Hudson, Roth, Madden, & Hudson, 2015; Levy & Hino, 2016).”
Brand love is all around: loyalty behaviour, active and passive social media users (2020, methodology): “We use structural equation modelling with (EQS 6.1) to assess the classic mediation test of Baron and Kenny (1986), following the recommendations of Iacobucci, Saldanha, and Deng (2007).”
Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo (2017, background): “In the case of Facebook, when users gain some information regarding products and services from their friends, they tend to become a consumer at a 15% higher rate than when they receive the information through other channels (Hudson et al., 2015).”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “For a brand’s success, “brand advocacy” serves as a vital clog when it comes to various marketing activities; for instance, referrals to family and friends as potential customers (Hudson et al., 2015; Reichard, 2003).”
Destination image and tourist behavioural intentions: A meta-analysis (2020, unknown): “Contrary to the claim that cognitive image impacts affective image (Gartner, 1994), there is also a theory that emotions and feelings are formed in “proto-self”, whereas thoughts are shaped in the “core consciousness” (Hudson, Roth, Madden & Hudson, 2015).”