“I” value justice, but “we” value relationships: Self-construal effects on post-transgression consumer forgiveness

By Jayati Sinha, Fang‐Chi Lu. 2016

125 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/abd0b9839aa48f9440ce90bfd17721be4d87f8c7

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In Marketing

1. Kerry E. Howell
2. Wilson Ozuem
3. Silvia Ranfagni

Citations in the corpus

• Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Empathizers, like blanders, have a positive relationship with their favorite brands and will seek to maintain this relationship with the brand even if it was directly responsible for a service failure (Cheng et al., 2012; Sinha & Lu, 2016).”