Export Product Strategy Fit and Performance: An Empirical Investigation

By Magnus Hultman, Matthew J. Robson, Constantine S. Katsikeas. 2009

245 citations recorded by the source corpus.

Subfields: Business and International Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1760913e8557e3eadfc901f04daa7269dd560e94

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Citations in the corpus

Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies (2013, methodology): “Because our aim is to increase understanding of the international competitiveness of exporting firms, in both countries, we followed good practice to adopt a multi-industry research approach using data from firms engaged in export innovation activities (Hultman, Robson, and Katsikeas 2009).”
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance (2012, methodology): “Furthermore, we apply residual analysis to measure strategic fit and its impact on performance (Hultman, Robson, and Katsikeas 2009; Venkatraman 1989; Zajac, Kraatz, and Bresser 2000).”
Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter? (2015, background): “The key reason for this is that as cultural distance between an FA and its host country increases, the more difficult it is for managers to adapt to the local environment (Hultman, Robson, and Katsikeas 2009).”
Export Promotion Strategy and Performance: The Role of International Experience (2011, background): “The prevailing approaches in international marketing research are fit as matching (e.g., Hultman, Robson, and Katsikeas 2009; Katsikeas, Samiee, and Theodosiou 2006) and fit as moderation (e.g., Schilke, Reimann, and Thomas 2009; Xu, Cavusgil, and White 2006).”
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2011, background): ““[A]s export market development has become more a matter of survival than choice for many firms that face challenging economic conditions (O’Cass and Julian 2003)” (Hultman et al. 2009, p. 1), export marketing represents a significant research area in the marketing discipline.”
The determinants of export performance: a review of the literature 2006-2014 (2016, unknown): “…38.79% CEO EV SAT (ESG, MS, PR) EFA, ProM 28 Foedermayr et al. (2009) PT Austria M(I) SML(I) Q(O) 86 12.50% SM F ES, PR, MS, EG, IE, SAT PLS-PM 29 Hultman et al. (2009) CoT, OLT Sweden M SML(I) Q(M) 341 60.80% ED/ SD/ MD/ CEO EV MPe, FPe, CPe LR 30 Lages et al. (2009) RBV Portugal M SML Q(M) 112…”