Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance

By Peter Gabrielsson, Mika Gabrielsson, Tomi Seppälä. 2012

117 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0b0d9d3cd16765f1a4b4bfc70af890fa6fd76cb6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Stephan Gerschewski
2. Elizabeth L. Rose
3. Valerie Lindsay

In Strategy and Management

1. Stephan Gerschewski
2. Elizabeth L. Rose
3. Valerie Lindsay

Citations in the corpus

• Understanding the drivers of international performance for born global firms: an integrated perspective (2015, background): “, Gabrielsson et al., 2012), making this context important to understand for the study of BGs. Still, we echo the recommendation of Jones et al. (2011), regarding the need for more crosscultural research on BGs from a variety of home countries.”