Yanwei Zhang

Sociology and Political Science · with Macinnis · 2019

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yanwei Zhang trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Katherine L. Milkman (in Sociology and Political Science)
  2. Jonah A. Berger (in Sociology and Political Science)
  3. Ale Smidts (in Cognitive Neuroscience)
  4. Maarten A. S. Boksem (in Cognitive Neuroscience)

Papers from Yanwei Zhang's perspective

Ordered by how strongly the researchers Yanwei Zhang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. What Makes Online Content Viral?
  2. On Brands and Word of Mouth
  3. The role of transportation in the persuasiveness of public narratives. (Journal of Personality and Social Psychology)
  4. Viral marketing: Motivations to forward online content
  5. Creative determinants of viral video viewing
  6. What to Say When: Advertising Appeals in Evolving Markets
  7. Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions
  8. Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
  9. Emotion-Induced Engagement in Internet Video Advertisements
  10. Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Their papers