The Real Value of Online Communities

By Arthur G. Armstrong, J. Hagel. 2000

477 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/15f423d090f61e0d5823cdd537696f3c6aa47440

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Citations in the corpus

The value of participation in virtual consumer communities on brand loyalty (2006, background): “The value of participation 401 People participate in virtual communities because they have common interests, values, or concerns in discussing specific issues with others (Armstrong and Hagel, 1996; Rheingold, 1993).”
Relationships in online communities: the potential for marketers (2010, methodology): “Online communities were classified by Armstrong and Hagel (1996)”
Information systems in supply chain integration and management (2004, background): “Armstrong and Hagel (1996) argue that there is beginning of an evolution in supply chain towards online business communities.”
The Role of Participation Architecture in Growing Sponsored Open Source Communities (2008, background): “While practitioners have long argued that effective management of such communities can help support firm goals (Williams and Cothrel, 2000; Armstrong and Hagell, 1996; Godwin, 1994) little empirical work has been done in this area.”
The long tail of social networking.: Revenue models of social networking sites (2008, background): “For instance, they can be installed to serve communication, information, entertainment or transaction purposes (Armstrong and Hagel, 1996), to support a company’s physical products (Walden, 2000) or to create a single point of access for information within a company (Williams and Cothrel, 2000).”
Economics and Electronic Commerce: Survey and Directions for Research (2001, background): “Armstrong and Hagel, in parallel with Clarke’s view, posit that the network externalities generated by on-line communities on the Internet are among the main drivers of value in e-commerce [13].”
Customers' perceptions of online retailing service quality and their satisfaction (2004, background): “They can search for particular products/services, chat with other members in virtual communities, and obtain advice or comments from peers (Armstrong and Hagel, 1996; Hagel, 1999).”
Determining Uses and Gratifications for the Internet (2004, background): “There are important social as well as commercial aspects to consider in an Internet media model (Armstrong & Hagel, 1996).”
Communities of Creation: Managing Distributed Innovation in Turbulent Markets (2000, background): “As millions of computer users get connected to the Internet, a number of communities(56) have sprung up to serve consumer needs for communication, information, and entertainment.(57)”