Determining Uses and Gratifications for the Internet

By Thomas F. Stafford, Marla R. Stafford, Lawrence L. Schkade. Decision Sciences, 2004

1,079 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5c9aa463635925fc7129cda25246d8cd56b632ca

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Citations in the corpus

Social media adoption: The role of media needs and innovation characteristics (2015, background): “For instance, soap opera (Alexander, 1985; Babrow, 1987; Perse, 1986; Rubin, 1985), news television programs (Palmgreen, Wenner, & Rayburn, 1980; Rubin, 1981; Rubin & Perse, 1987b), VCR or Video Cassette Recorders (Levy, 1981, 1983, 1987; Rubin & Bantz, 1989), talk shows and radio shows (Armstrong &”
Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011, neutral): “The exact mechanisms vary by site.”
Looking at, looking up or keeping up with people?: motives and use of facebook (2008, background): “Uses and gratifications refer to the ‘how and why’ of media use [23].”
Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging (2010, positive): “This research sheds light on what motivates individuals to switch from traditional media to new media and what kinds of gratifications these are providing (Eighmey & McCord, 1998; LaRose et al., 2001; Lee, 2008; Papacharissi & Rubin, 2000; Stafford, Stafford, & Schkade, 2004).”
How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use (2020, methodology): “As previous research indicates, hedonic gratification is a crucial element that could explain why people use commercial websites (Stafford et al., 2004), cellphones (Wei & Lo, 2006), or mobile messaging tools (Cheng et al., 2019b; Gan & Li, 2018).”
Why Do Academics Use Academic Social Networking Sites (2017, background): “According to Stafford, Stafford, and Schkade (2004), the singular characteristic of the gratifications and users that typify recourse to the Internet, as opposed to the use of television and other traditional media, is the centrality and the interactive characteristics of the social gratification.”