The long tail of social networking.: Revenue models of social networking sites

By Albrecht Enders, H. Hungenberg, Hans-Peter Denker, Sebastian Mauch. 2008

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Research Note - Why Following Friends Can Hurt You: An Exploratory Investigation of the Effects of Envy on Social Networking Sites among College-Age Users (2015, background): “2011), which threatens platform sustainability—a pivotal issue for any platform provider (Enders et al. 2008).”
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011, background): “…due to their non-transactional nature, SNS are particularly suited for collecting information/feedback from customers, initiating two-way conversations with customers and developing relationships with customers through communication and interaction (Enders et al. 2008; Kaplan & Haenlein 2010).”
Online engagement factors on Facebook brand pages (2013, background): “Moreover, achieving these marketing objectives was found to be of significant importance for the companies, leading towards increased profitability (Enders et al. 2008; Hallowell 1996; Kumar et al. 2010).”