A Personalization Effect in Multimedia Learning: Students Learn Better When Words Are in Conversational Style Rather Than Formal Style.

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Handbook of Research on Learning and Instruction (2011, background): “The situated nature of the catchable passing task enhances learners’ understandings not only of how to perform a throw and a catch, but also when and where to pass, increasing students’ opportunities for success in complex game situations (Rink, 2014).”
An Evolutionary Upgrade of Cognitive Load Theory: Using the Human Motor System and Collaboration to Support the Learning of Complex Cognitive Tasks (2012, background): “…more deeply when the words in a multimedia presentation are in conversational style rather than formal style (the personalization principle: e.g., Mayer et al. 2004; Moreno and Mayer 2004), or when the words in a multimedia message are spoken in a standard accented human voice rather than in a…”
The politeness effect: Pedagogical agents and learning outcomes (2008, background): “Mayer et al., 2004; Mayer et al., 2003; Moreno and Mayer, 2000, 2004) indicated that the agent’s”
The Robot Who Tried Too Hard: Social Behaviour of a Robot Tutor Can Negatively Affect Child Learning (2015, methodology): “This hypothesis is based on observations of the positive effects of social behaviour in other HRI studies such as [13] and [18], and psychology studies such as [1] and [15].”