Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing

By Sajad Rezaei, Faizan Ali, M. Amin, Sreenivasan Jayashree. 2016

132 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cb6207a9edc8591000df2254dad84e345116164c