Exploring product and service innovation similarities and differences

By Edwin J. Nijssen, Bas Hillebrand, P. Vermeulen, Ron G. M. Kemp. 2006

471 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0b6a6e46648b847d4dfe4e53814f8a8878069f89

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Satish Nambisan
  2. Wolfgang Ulaga
  3. Christopher McDermott
  4. W. Reinartz
  5. A. Kirca
  6. Paavo Ritala
  7. Sascha Kraus
  8. Robert F. Lusch

In Strategy and Management

  1. Paavo Ritala
  2. Sascha Kraus
  3. Aino Kianto
  4. Wolfgang Ulaga
  5. Christopher McDermott
  6. W. Reinartz
  7. A. Kirca
  8. Syed Awais Ahmed Tipu

Citations in the corpus