'Showrooming' and the Competition between Store and Online Retailers

By Amit Mehra, Subodha Kumar, Jagmohan Singh Raju. 2013

330 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0b2a3c9ecd55fc3673c522cc1bd5f86e1c630151

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Peter C. Verhoef
2. Sonja Gensler
3. Rahul Telang
4. Eric T. Bradlow
5. Scott A. Neslin
6. R. Venkatesan
7. Z. John Zhang
8. Dominique M. Hanssens

In Strategy and Management

1. Rahul Telang
2. Eric T. Bradlow
3. Sonja Gensler
4. Scott A. Neslin
5. Peter C. Verhoef
6. Z. John Zhang

Citations in the corpus

• Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2017, unknown): “Recent research by Balakrishnan et al. (2014) shows that showrooming behavior intensifies retail competition, and Mehra et al. (2013) studies how a brick-and-mortar retailer can counteract showrooming behavior through strategies such as price matching and retail club memberships.”
• The interrelationships between brand and channel choice (2014, background): “Showrooming is an increasingly popular form of research shopping whereby the customer gathers information from a physical store but purchases online (Mehra et al. 2013).”
• The Showrooming Phenomenon: It's More than Just about Price (2017, unknown): “Today's multichannel environment has spawned important consumer behaviors such as showrooming, that is, consumers gather information offline but purchase the product online (Mehra, Kumar, and Raju 2013).”