ASSESSING REFLECTIVE MODELS IN MARKETING RESEARCH: A COMPARISON BETWEEN PLS AND PLSc ESTIMATES

By Jun-Hwa (Jacky) Cheah, Mumtaz Ali Memon, Francis Chuah, Hiram Ting, Thurasamy Ramayah. 2018

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View Paper: https://www.semanticscholar.org/paper/164161f54f50455e587ec4186a17830c2aeae61d