Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction

By Li Xiang, Xiabing Zheng, Matthew K. O. Lee, Dingtao Zhao. International Journal of Information Management, 2016

566 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0b9fb5f08e7f00ac61b1bb4a8d13606dea9cbd36

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chao-Hsing Lee
2. Sohail S. Chaudhry
3. Jen-Her Wu
4. Mingyao Hu
5. Chien-Wen David Chen

In Sociology and Political Science

1. Chao-Hsing Lee
2. Sohail S. Chaudhry
3. Jen-Her Wu
4. Mingyao Hu
5. Chien-Wen David Chen

Citations in the corpus

• Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020, background): “They can be represented in different forms, such as the physical presence of a store, characteristics of a website, services, and marketing activities (Chan et al. , 2017; Chiu et al. , 2005; Xiang et al. , 2016).”