Gender-related reactions to gratuitous sex appeals in advertising

By Jaideep Sengupta, Darren W. Dahl. 2008

135 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0ae578b63d4f5885e35bf8ac4e0ea609ca8d45c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. K. White
2. Jennifer J. Argo

In Marketing

1. Jennifer J. Argo
2. K. White
3. Darren W. Dahl
4. Jonah A. Berger
5. Bonnie Simpson

In Sociology and Political Science

1. K. White
2. Jennifer J. Argo
3. Bonnie Simpson
4. Darren W. Dahl
5. Juliano Laran

Citations in the corpus

• Sex in Advertising: Gender Differences and the Role of Relationship Commitment (2009, unknown): “( p p .568)”
• Being a Body: Women’s Appearance Related Self-Views and their Dehumanization of Sexually Objectified Female Targets (2012, unknown): “Specifically, Sengupta and Dahl (2008) focused on women’s negative reactions to the gratuitous (i.e., explicit and irrelevant) use of sexually objectified female pictures in Canadian advertising.”
• Social identity threat and consumer preferences (2009, background): “1 Although some research finds gender differences in consumer responses (e.g., Sengupta & Dahl, 2008), in this study (and in all of the studies in this paper) including participant gender as a factor did not predict significant variance in the dependent variable, or interact with other independent…”