Sex in Advertising: Gender Differences and the Role of Relationship Commitment

By Darren W. Dahl, Jaideep Sengupta, Kathleen D. Vohs. 2009

220 citations recorded by the source corpus.

Subfields: Clinical Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/c98acb6f295686b2b8cce19c339e755de5db7004

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Thais M. Zimbres
2. Valentyn Melnyk
3. Joan Meyers-Levy
4. Stijn M. J. van Osselaer
5. B. Loken
6. Johnny V. Sparks
7. John G. Wirtz

In Experimental and Cognitive Psychology

1. Thais M. Zimbres
2. Valentyn Melnyk
3. Joan Meyers-Levy
4. Stijn M. J. van Osselaer
5. B. Loken
6. Johnny V. Sparks
7. John G. Wirtz

In Marketing

1. Thais M. Zimbres
2. Valentyn Melnyk
3. Joan Meyers-Levy
4. Stijn M. J. van Osselaer
5. B. Loken
6. Johnny V. Sparks
7. John G. Wirtz

Citations in the corpus

• Nostalgia Weakens the Desire for Money (2014, unknown): “For the first task, participants received a category information brief (CIB) packet, which was described as part of a catalogue that a sales broker would show potential retailers (Dahl, Sengupta, and Vohs 2009).”
• Make me special: Gender differences in consumers’ responses to loyalty programs (2012, methodology): “Second, our results contribute to the growing interest in investigating the role of gender differences in the recent marketing literature (Dahl et al. 2009; Fisher and Dubé 2005; Klink 2009; Melnyk et al. 2009).”
• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Dahl, Sengupta, and Vohs (2009) also observedmore negative responses fromwomen to sexually explicit advertising.”
• The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review (2018, methodology): “We defined a study as an experiment using a unique sample and method and reported as such by the authors (e.g. Putrevu and Swimberghek 2013; Dahl et al. 2009).”