When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

By K. Winterich, Vikas Mittal, Karl Aquino. 2013

265 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/084b7322698d4412c337309a227792adcc31e5d2

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Citations in the corpus

Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2013, methodology): “Then, they completed a categorization task adopted from Rosch (1975) and Isen and Daubman (1984) in which they indicated the extent to which each of eight items belonged to a specific category (i.e., clothing and vegetables).”
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (2014, background): “Winterich, Mittal, and Aquino (2013) show that recognition of support, such as a receiving a thank-you card in the mail after making a donation, increases subsequent charitable behavior among individuals high in moral identity symbolization but low in moral identity internalization.”
Moral reframing: A technique for effective and persuasive communication across political divides (2019, background): “…examined the effects of different types of moral arguments in charity advertising on both liberals' and conservatives' donation behaviors, finding that arguments appealing to equalitybased moral concerns were much more effective for liberals than conservatives (see also Winterich et al., 2013).4”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Prior research has demonstrated the motivational power of moral identity centrality for charitable behaviour (Reed et al., 2007; Winterich et al., 2013; Winterich et al., 2009).”
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction (2016, background): “Other authors have argued that prosocial behavior is not simply a matter of self-interested, rational decision making; rather, human beings are inherently altruistic (Batson et al. 1989). Setting aside the argument of whether humans are fundamentally selfish or fundamentally good, however, there is ”
Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “…where researchers often consider situations confirming conceptions of the self, for example, through consumers engaging in charitable behavior (Winterich et al., 2013), positive attitude toward brand advertisements (Westjohn et al., 2012) and the effect on brand relationships (Elbedweighy et…”