Experimental Manipulation of Psychological Involvement with Media

By Riva H. Tukachinsky. 2014

88 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Social Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/a0c338456215c4f657c3dea4e7ac34cf946748a4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Nathaniel J. Evans
2. Bartosz W. Wojdynski
3. Brigitte Naderer
4. Jörg Matthes
5. E. V. van Reijmersdal

In Social Psychology

1. Bartosz W. Wojdynski
2. Brigitte Naderer
3. Nathaniel J. Evans
4. Jörg Matthes

In Human-Computer Interaction

1. Bartosz W. Wojdynski
2. Brigitte Naderer
3. Nathaniel J. Evans
4. Jörg Matthes

Citations in the corpus

• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “These findings stem from information processing studies that have manipulated involvement in different ways (Tukachinsky 2014), and those in which the researchers measure either consumers’ involvement with the message itself post-exposure, or their involvement with some aspect of the message topic (”
• Does Character Similarity Increase Identification and Persuasion? (2018, unknown): “Most importantly, the similarity identification hypothesis is further called into question by a meta-analysis reporting that manipulating similarity did not have a significant effect on identification (Tukachinsky, 2014).”
• Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016, background): “Finally, future research should manipulate viewers’ involvement as an additional moderator (e.g., Matthes et al. 2012; Tukachinsky 2014).”