Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

By Jacob Goldenberg, Barak Libai, Eitan Muller. 2002

254 citations recorded by the source corpus.

Subfields: Computational Theory and Mathematics, Economics and Econometrics, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/079c81009bd46be398972bf49a56f059fb8821b7

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Citations in the corpus

New Product Diffusion with Influentials and Imitators (2007, result): “2 Like Steffens and Murthy (1992) and Karmeshu and Goswami (2001), but unlike Goldenberg et al. (2002), we obtain this result from a closed-form solution, and unlike those prior analyses, we show that a dip can occur even when influentials act independently from each other.”
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success (2004, methodology): “One well-known complex system method is cellular automata, which has been recently introduced to the marketing literature as described by Goldenberg et al. (2001, 2002).”
Comments on "A New Product Growth for Model Consumer Durables The Bass Model" (2004, background): “fusion of new products context including papers by Morrison (1979), Kalwani and Silk (1982), Jamieson and Bass (1989), and a more recent paper by Bemmaor (1995), but the fact remains that little is known about the relationship between stated intentions and actual adoptions and even less is known abo”
Research on Innovation: A Review and Agenda for Marketing Science (2006, background): “…al. 1981, Mahajan et al. 1984); • Retailer adoption (e.g., Bronnenberg and Mela 2004) and spatial diffusion (Garber et al. 2004); • Processes for interpersonal communication (e.g., cellular automata, Garber et al. 2004, Goldenberg et al. 2002); • Cross-market communication (Goldenberg et al. 2002).”
Beyond conjoint analysis: Advances in preference measurement (2008, background): “Recent research in marketing has continued to highlight and illustrate the importance of social interactions in consumption and choices (e.g., Godes and Mayzlin 2004; Goldenberg et al. 2002).”
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category (2003, methodology): “Such an aggregate pattern of sales data has been analyzed by Goldenberg et al. (2002) using the technique of cellular automata.”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “We know of only a few (partial) empirical verifications of Granovetter (1978) original claim that the distribution is truncated normal: Ludemann (1999) and Goldenberg et al.”
The Role of Hubs in the Adoption Process (2009, unknown): “This two-segment structure with asymmetric influence is consistent with several studies in sociology and diffusion research (Goldenberg, Libai, and Muller 2002; Lehmann and Esteban-Bravo 2006).”
Agent-Based Modeling in Marketing: Guidelines for Rigor (2011, unknown): “Goldenberg, Libai, and Muller (2002) use CA to examine cross-market communications, and Frels, Heisler, Reggia, and Schuetze (2006) use CA to examine network effects.”