Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.

By P. Lewinski, Marieke L. Fransen, E. Tan. 2014

157 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b400482918854e917e2863f946afcd62a11f9179

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Othmane El Moujahid
2. Karolien Poels
3. S. Dewitte
4. Nicolas D. Hamelin
5. Park Thaichon

In Marketing

1. Karolien Poels
2. S. Dewitte
3. Park Thaichon
4. N. Scott

In Social Psychology

1. Karolien Poels
2. S. Dewitte

Citations in the corpus

• Emotion and advertising effectiveness: A novel facial expression analysis approach (2017, background): “A behavioral intention, therefore, refers to a person's subjective probability that he will perform a given behavior (Lewinski et al., 2014).”
• The Role of Emotions in Advertising: A Call to Action (2019, background): “Technological advances are emerging that allow tracking of real- time emotions online (during viewing the ad and the behavioral reactions), such as real-time face reading (Lewinski, Fransen, and Tan 2014), but their validity is not yet strong and might confuse incidental and integral emotions.”