Online Product Opinions: Incidence, Evaluation, and Evolution

By Wendy W. Moe, David A. Schweidel. 2012

615 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Statistical and Nonlinear Physics

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Citations in the corpus

From amateurs to connoisseurs: modeling the evolution of user expertise through online reviews (2013, background): “Other works that study temporal dynamics at the level of products and communities include [29], where the authors studied how existing ratings within communities may inﬂuence new users, and how community dynamics evolve; and [13], who studied how users are inﬂuenced by previous ratings of the same…”
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013, methodology): “This enables us to control for self-selection at the fan page level (Moe and Schweidel 2012) via constructing a “control” group of matched 398 customers13 who were in the reward program but did not join the FFS brand community.”
Brand Buzz in the Echoverse (2016, background): “Numerous studies have focused on the relationship between online WOM and consumer sentiment (Moe and Schweidel 2012; Stephen and Toubia 2010) or behavior (Sweeney, Soutar, and Mazzarol 2014).”
Online Shopping and Social Media: Friends or Foes? (2017, background): “First, it is generally acknowledged that the majority of user-generated content tends to be positive (Chevalier and Mayzlin 2006; Moe and Schweidel 2012).”
Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings (2015, positive): “3 Moe and Schweidel (2012) showed the scenario where individuals”
The role of electronic word of mouth in reducing information asymmetry: an empirical investigation of online hotel booking. (2018, background): “Similarly, Moe and Schweidel (2012) note that the interpretation of volume and valence can be misleading when each metric is considered separately.”
When and how Managers' Responses to Online Reviews Affect Subsequent Reviews (2018, background): “Second, the absence of purchase data does not allow us to completely rule out selection mechanisms or control for review incidence dynamics documented by Moe and Schweidel (2012).”
Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013, background): “Moe and Schweidel (2012) highlight the dynamics of online reviews based on underlying heterogeneity.”
“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013, background): “…evaluation, decision making, and purchase behavior (Ansari, Essegaier, and Kohli 2000; Cenfetelli et al. 2008; Chevalier and Mayzlin 2006; Daugherty et al. 2008; Forman et al. 2008; Ghose and Ipeirotis 2009; Godes and Mayzlin 2004; Li and Hitt 2008; Moe and Schweidel 2012; Zinkhan et al. 2007).”